1300 724 368
You buy a brand name and its web address. You do not buy a trading business, customers or stock. That keeps the price low and the decision simple: you get a name and a head start on your brand.
The shop groups names across more than 40 industries, including beauty, cycling, coffee, health, finance, construction and pets. Pick your industry and read the names aloud. A good one is easy to say, easy to spell and sounds like what you sell.
| What it is | Where it is registered | What it does |
|---|---|---|
| Business name | ASIC | Lets you trade under a name |
| Company name | ASIC, with the company | Names a legal entity |
| Domain name | A registrar | Your web and email address |
| Trademark | IP Australia | Protects the name as a brand |
When you buy a name from us, you get the domain. If you will trade under the name, you may also need to register it as a business name and consider a trademark. If you want us to help with the trademark, see our trademark page.
If you trade under it, you may need to register it with ASIC, and you may want a trademark for protection. A domain alone gives you the web address, not legal rights to the name.
A business name is registered with ASIC to trade under. A company name comes with registering a company. A domain is a web address. A trademark is registered with IP Australia and protects the name as a brand in the classes you choose.
Our names are sold as listed. If you want something different, our naming service creates one for you.
